top of page

Privacy Policy

Effective Date: October 2026

Location: Dubai, United Arab Emirates

At FERA ("we," "our," or "us"), we are committed to respecting your privacy and protecting the personal data you share with us. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website, make a purchase, or interact with our services.

1. Information We Collect

We collect information that helps us deliver a personalized luxury experience and fulfill your orders effectively:

  • Personal Details: Name, email address, phone number, shipping address, and billing address provided when placing an order, creating an account, or subscribing to our newsletter.

  • Payment Information: Payment card details and billing addresses processed securely via our encrypted payment gateway partners. FERA does not store your full credit card details on our servers.

  • Program & Application Data: Information submitted by creators, affiliates, and partners (including social handles, media kit details, and UAE media license information).

  • Technical & Usage Data: IP address, browser type, device information, pages visited, and browsing patterns collected automatically via cookies and tracking technologies.

2. How We Use Your Information

We utilize your information for the following operational and marketing purposes:

  • Order Processing & Delivery: To process payments, arrange fulfillment, and deliver your products via our courier partners according to your chosen shipping method.

  • Customer Support: To respond to inquiries, process return/refund requests, and provide order updates via email or SMS.

  • Marketing & Communications: To send updates on new product launches (such as The Minimal Collection), exclusive promotional offers, and company news (you may opt out at any time).

  • Affiliate & Creator Management: To verify licensing, generate custom partner promo codes, track commission earnings, and process monthly payouts.

  • Website Optimization: To improve site functionality, user experience, and overall security.

3. Sharing & Disclosure of Your Data

We respect your privacy and do not sell, rent, or trade your personal information to third parties. We only share necessary data with trusted service providers who assist us in operating our business:

  • Logistics & Delivery Partners: Local UAE courier services to dispatch and deliver your packages.

  • Payment Processors: Secure third-party payment gateways to handle transactions securely.

  • IT & Platform Providers: E-commerce hosting (Wix Studio) and analytics platforms used to maintain site functionality.

  • Legal Compliance: When required by UAE law, regulatory authorities, or legal proceedings to protect our rights and user safety.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to remember your preferences, keep items in your shopping cart, and analyze website traffic. You can adjust your browser settings to refuse or restrict cookies, though some features of our website may not function properly as a result.

5. Data Security

We implement industry-standard physical, technical, and administrative security measures to protect your personal information against unauthorized access, loss, or misuse. All electronic payment transactions are encrypted using SSL technology.

6. Data Retention & Your Rights

  • Data Retention: We retain your personal information only for as long as necessary to fulfill order processing, legal obligations, or account maintenance.

  • Your Rights: You have the right to request access to the personal data we hold about you, request corrections, or ask us to delete your information or unsubscribe from marketing emails.

7. Contact Us

If you have questions, feedback, or requests regarding this Privacy Policy or how your data is handled, please contact us:
 

bottom of page